Glossary
Plain meanings of the terms that come up in quotes and meetings. Each with a definition and an everyday example.
Who is the glossary for?
The glossary is for people who commission software but do not write it. When a term shows up in a quote, a meeting or an email, you find it here in plain English with an everyday example. The goal is that you know what you are buying before you decide.
The most asked-about terms are API, domain name, hosting and definition of done. If search visibility matters to you, see SEO and generative engine optimization. Our blog shows how these terms play out in real projects.
Frequently asked questions
Which terms are in the glossary?
The terms that come up most in website, e-commerce, mobile app and software projects. API, CRM, SSL, hosting, e-invoice and definition of done are a few. Each entry gives a definition, an example and why it matters.
What if a quote has a term I do not understand?
Check the glossary first, then ask whoever wrote the quote. We explain every term in our quotes on the call. Do not sign an item you do not understand.
What is the difference between a domain name and hosting?
The domain name is your site's address; hosting is the server where the site's files live. The domain is the sign, hosting is the shop itself. Both should be registered in your name.
What does an API do?
An API is a door through which two programs exchange data. Your online store, for example, sends orders to the shipping company through an API. Most integration work is done with APIs.
Can I ask about a term that is not listed?
Yes. Write to us and we reply within one business day with a plain answer.
- 301 redirect
- A 301 redirect sends visitors and search engines from an old address to the new one when a page has moved for good.
- 3D Secure
- 3D Secure is the security step in online card payments where the cardholder's bank confirms their identity with an SMS code or app approval.
- API
- An API is a door with agreed rules through which one piece of software sends data to another and gets an answer back.
- Backup
- A backup is a regular copy of your website or software files and database, stored somewhere separate.
- Canonical URL
- A canonical URL is a tag that tells search engines which address is the main one when the same content can be reached from several addresses.
- CDN
- A CDN is a network that keeps copies of your site's images and files on servers around the world and serves them from the point closest to each visitor.
- CMS
- A CMS is a content management system that lets you add and change your website's text, images and pages without writing code.
- Code repository
- A code repository is where your software's source code is stored, together with the history of every change made to it.
- Conversion rate
- Conversion rate is the share of visitors who do what you want on your site, such as buying, filling in a form or calling.
- Core Web Vitals
- Core Web Vitals are three values Google uses to measure how fast a page loads, how quickly it responds and how stable it looks.
- CRM
- A CRM is software that keeps every record about your customers, such as calls, quotes and orders, in one place.
- Cross-platform app
- A cross-platform app is a mobile app built from a single codebase that runs on both iOS and Android.
Tell us about your project.
We reply within one business day. Three sentences are enough.