Brand
Logo files, brand colors, typefaces and the rules for using the logo. All files can be downloaded as SVG or PNG.
Logo
The logo has four approved versions. Use blue on light backgrounds and light blue on dark ones; where only one color can be printed, pick graphite or off-white.
Download all files ZIP, SVG and PNG-
Blue, light background
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Light blue, dark background
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Graphite, one color
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Off-white, one color
Logo rules
- The mark is a phone keypad. Keys 2, 3, 5, 6 and 7 are lit; 1, 4, 8 and 9 stay unlit.
- Leave clear space of one circle diameter on all sides of the logo.
- The gap between the mark and the wordmark is also one circle diameter. The mark is centered on the wordmark vertically; the overshoot is intentional.
- Do not use the mark on its own below 16 pixels, or the horizontal logo narrower than 96 pixels.
Don'ts
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Do not rotate it.
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Do not add outlines or rings.
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Do not stretch it.
Do not recolor it outside the palette, remove the unlit keys, place it on gradients or add shadows or effects.
Colors
There are four colors. Blue is the accent; light blue is used on dark backgrounds only. No gradients.
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Graphite
#1C1C1E
Dark neutral
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Off-white
#F4F1EA
Light neutral
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Blue
#3155D9
Accent
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Blue light
#6483F0
Dark backgrounds only
Typefaces
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Aa Bb Cc Gg Kk Rr Ss
Comfortaa
Comfortaa 700 for the wordmark and headings, Comfortaa 400 for body text.
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const code = 723563;
JetBrains Mono
JetBrains Mono 500 for numbers, code and technical labels.
Voice
- Short sentences. Every sentence ends with a period, no exclamation marks.
- Few adjectives, more verbs. No words like "innovative" or "groundbreaking".
- No jargon; use the words the client uses.
- Turkish text keeps its special characters (ç, ğ, ı, ö, ş, ü).
Why is the logo a keypad?
723563
Our name comes from an old phone keypad. To type R-A-D-K-O-D you press 7, 2, 3, 5, 6 and 3. Those are the five lit keys in our logo; both "d"s sit on the same key, so 3 is pressed twice.
Try typing 723563 on your keyboard.